By Nick Wennekers, Director Online Business Management Solutions
MACH’s new Portal ushers in a new era in roaming business management. The new MACH portal will become the central point from where MNOs can manage their entire wholesale roaming business. As the new entry point into all MACH services, Unity brings full service management as well as partner management features and will integrate all MACH’s online solutions. It brings together an MNO’s business information, like traffic numbers, financials and trends about partners, and also allows MNOs to manage their agreements, contacts and tariffs online. In other words, it is a combination of MACH’s analytical and business management portfolio integrated into one portal experience. It will also give insights into the operational status of the services purchased from MACH.
A new set of advanced analytics fully integrated into MACH Unity will help MNOs better understand their business and make proactive business decisions. My Marketing visuals ensure operators receive automatically predefined sets of dashboards and emails allowing them to have full visibility of their subscribers’ behavior while roaming. They allow them to analyze the handsets their customers use, the frequency at which they roam, the services they use and their average usage, in order to create targeted retail offers per customer segment. Encouraging self-management, the new Visual Insights enable operators to create their own set of dashboards based on MACH SMART or Subscriber Performance Manager data. These advanced visualizations are key for successful roaming business management and provide the tools to enhance the decision making process.
Take a look at how the MACH “Unity” portal looks like:
M Vision provides access to operational data as well as a range of reporting and analysis tools to integrate the critical components of business intelligence, such as reporting, monitoring/alerts, analytics and forecasting. The ABI solutions provide a suite of complementary tools to help operators focus on turning data into information, and information into action.