Building a Profitable Data Roaming Proposition

By Douwe van der Heij, Product Manager, Advanced Network Services

With mobile data usage while roaming on the increase, it is evident that subscribers are now demanding simplified data roaming price plans. MACH’s leading M Serve Data Pack portfolio is already helping many of our operator customers around the globe to enhance the data roaming experience for their subscribers in order to stimulate data roaming revenues.

Our strategy of delivering a cloud-based set of tools to upsell data  and build confidence in data roaming consumption  has proved an effective approach to monetize data roaming. As with domestic marketing, having the tools to segment and address subscribers with appropriate retail offers, is very important to optimizing profitability and determining the success of retail propositions. MACH’s M Serve solutions can assist with the right marketing mix to position and sell mobile data to targeted segments, while MACH’s M Vision solutions offer the business intelligence to address the right segments. However, one size does not fit all. On the one hand, operators need to be stimulating the high spenders to keep doing so. On the other, they need to be incentivizing the large section of their subscriber base that roams  to start using mobile data services while roaming.

With M Vision‘s Subscriber Performance Manager, mobile operators are able to filter silent roamers so they can be targeted with enticing retail offers that unlock data usage. Once hooked, the next step is to encourage those subscribers to become regular data roamers. This sounds logical, but execution is not always easy. It requires a stepped approach to first ensure that subscribers feel confident to use data roaming without fear of unexpected charges, and second to target them with retail offers that fit their needs and confirm brand values.

If you wish to know more, please watch our video about M Serve below:

Learn more about what MACH can do for you with M Serve and M Vision solutions through our website or contact us. Our solutions are founded on the insights we gain from working with a truly global customer base, ensuring a world class delivery to you and your subscribers.

About MACH

MACH connects and monetizes the telecom world with cloud-based, managed communications services that monetize mobile data, simplify interoperability between networks, optimize wholesale processes and protect revenues. Combining its flair for successful innovation with its long heritage in data and financial clearing, settlement and hub based connectivity models, it provides its 650 operator customers with the real-time, value added services necessary to succeed in 3G and new 4G mobile ecosystems.
This entry was posted in Applied Business Intelligence, Bill shock, Business Intelligence, Data Monetization, Data Roaming, Roaming and tagged , , , , , , . Bookmark the permalink.

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