Demand for mobile broadband continues to grow unabated. With this growth comes a tricky balancing act for mobile network operators – providing data services at a reasonable price while also investing in building out network capacity. Of course, in order to effectively monetize mobile data, operators must be able to deliver a good quality of service to end-users, which makes it incumbent on them to ensure networks are able to properly support their demands.
One strategy for dealing with increasingly congested networks is to turn to data offload strategies – Wi-Fi offload for example. While effective, this is reliant on the availability and quality of the offload target. It may make far more sense to look at technologies, such as data optimization, which can more intelligently handle the data being sent across the network to mobile devices.
MACH’s Data Optimization solution provides comprehensive optimization capabilities which can significantly reduce downstream data usage. Optimization rates for common types of application data are:
- Web browsing: 60 %
- Google Maps: 70%
- Facebook: 60%
- Twitter: 50%
Being able to drive these kinds of traffic reductions is a potential game-changer for mobile operators. Not only can they reduce their core network loads but they can also optimize their roaming wholesale costs. These savings can either be passed on to subscribers – allowing the provider to offer attractive and differentiated data roaming packages – or simply improve bottom-line profitability.
This is truly a ‘win-win’ situation – end-users are happier and less likely to be developing a fear of bill-shock, while operators ease the strain on their networks and enjoy a much healthier bottom line. The term data optimization may underplay the benefits of the technology; one could argue it can help optimize an operator’s entire mobile data business.