By Dennis Meurs, Vice President Financial Clearing & Business Intelligence, MACH
In recent years, the telecoms industry has been characterised by rapid technological change, commercial growth and increasing competition. As these business changes occur, mobile operators are turning to agile processes, applications and technology architectures to allow them to thrive in this increasingly complex and dynamic landscape. In the current volatile economic climate, it is more important than ever for businesses to drive cost-efficiencies through improved performance management across the board. They demand speed, flexibility and visibility across every aspect of the value chain, enabling them to continually adapt and thrive in a fast moving environment.
The emergence of new technologies, partners and markets has greatly increased the revenue opportunities available to mobile operators. However, unconverted opportunities and revenue leakage are often masked by market complexity, partner diversity and opaque transaction flows. In order to optimise roaming revenues, operators require tools and advisory services that capture and analyse transactional data on a timely basis and present strategies to realise and protect revenue streams.
Operators seeking enterprise agility are increasingly turning to business intelligence solutions to help them better manage their costs and focus more on creating value by minimising the time spent on simulating, predicting and tracking trends. Using these tools, operators can develop budgets based on industry forecasts and deliver added value to their customers by adapting pricing plans to fit specific needs.
Businesses today have access to infinite amounts of data and the process of compiling and organising this into a usable format can often be slow and frustrating. By removing the burden of time-consuming manual reporting and analysis, Advanced Business Intelligence solutions simplify this process, adding new insights and helping operators to grow revenues while improving operational efficiencies. Companies can use these solutions to continually fine-tune their business, more accurately forecast the future and increase competitive advantage by reducing time to market for new services.
MACH’s Advanced Business Intelligence solutions integrate the four critical components of business intelligence – reporting, monitoring, analytics and forecasting – in a modular structure. Offering solutions at each stage of the value chain from service creation and delivery to settlement means that mobile network operators can align their roaming business intelligence requirements in one cost-effective platform, providing a single source of information for management decisions, allowing for true performance management. MACH’s combination of industry-leading business intelligence services and industry know-how is unique in the industry and ensures that real-life knowledge and expertise is applied to data to provide truly advanced business intelligence.
MACH’s solutions take analysis to the next level, allowing operators to perform in-depth, ad-hoc analysis, with very detailed subscriber level data. This enables operators to provide their customers with tailored retail offers based on subscriber behaviour. In addition, operators can build and automate forecasting and budgets for wholesale business and track budgets and related discount deals against actual performance.
Advanced Business Intelligence Solutions that bring together all sections of business intelligence analytics in one centralised location allow companies to minimise their time and investment in performance management and add value to key areas of their business. This increased agility allows operators to focus more closely on their core business competencies and reduce the time to market for their services.