By Guy Reiffer, Vice President Marketing
The three day Insights conference held in Berlin earlier this month was our most successful yet! The event was packed with senior representatives from leading mobile network operators, service providers, handset manufacturers and content providers – all discussing their views and opinions on emerging trends and the future of the industry.
MACH CEO, Morten Brøgger addressed the event’s key theme in his introductory speech with the statistic that 42% of subscribers, globally, do not use roaming when they’re abroad. This was certain to resonate with the more than 100 telecommunications professionals who attended the event, representing some of the worlds leading operators. Morten’s speech highlighted the massive potential for business and revenue growth that is available to mobile operators if roaming models are optimised effectively.
The audience heard from Informa’s Chief Research Officer, Mark Newman, on the topic of operator strategies in the Internet age, and senior analyst, Pamela Clark-Dickson on future mobile messaging revenue and service opportunities. While Vesa Terava of the European Commission wrapped up the morning’s session with a presentation on regulating mobile roaming charges.
A centre piece of the first day was undoubtedly the panel debate, chaired by influential blogger and mobile guru, Ewan Macleod from Mobile Industry Review. The panel, consisting of industry experts from Informa Telecoms & Media, Swisscom, MACH and the European Commission, heartily discussed everything from roaming data charging and the role of regulation to WiFi offload and LTE opportunities. It was particularly interesting to hear Vesa Terävä from the European Commission’ s views on the need for and impact of regulation on the roaming market in what proved to be a lively and interactive session.
Popular sessions included ‘The Power of Individual Subscriber Analysis’ from Wind Telecomunicazioni, and a particularly interesting segment on Direct Operator Billing saw presentations from MACH’s VP Mobile Content & Applications, Charles Damen, and Nokia’s Director Product Management Digital Commerce, Paul Moreton.
The focus of Day 2 was Revenue Assurance Strategies – the audience got to hear several user case studies on inter-standard roaming from Starcomms of Nigeria, on roaming fraud management from Nawras of Oman, on successful IOT strategies from Telecom Italia and on outsourcing roaming services from Iusacel of Mexico. While day 3 had a definite roaming focus, with sessions on industry updates, roaming trends, subscriber analysis, business intelligence and hubbing. The occasion also marked our first MACH awards presentation – the Link2One ‘Roaming Connector Award’ was presented for the first time ever to Batelco of Bahrain.
Throughout the conference, interactive break-out sessions and networking events allowed delegates face time with MACH experts and hands on experience of how MACH’s solutions work. For example, a demo of MACH’s innovative Data Roaming Engine, which allows operators to offer all their subscribers a bespoke set of data roaming packages, was well visited.
Everyone involved in Insights 2011 came away having literally gained an “insight” into the world of roaming, interconnect, messaging and applications & content billing. The event encouraged debate, generated conversation, raised questions, and answered many of them along the way.
Roll on Insights 2012!