The Promised Land of Data Roaming!

We have all read the shock horror stories about roaming bills! They go like this. My son took his new iPhone to Spain for two weeks in the summer and clocked up a bill of more than £2,000 on web surfing, music and picture downloads, the works – without even realising it!

So serious are subscriber concerns over roaming costs that mobile network operators (MNOs) tell us that more than 40% of roamers actually switch off their GPRS connection when they travel abroad. Clearly what subscribers want is roaming tariff transparency, so that they can confidently use data services when roaming, as well as some sort of control mechanism to ensure they do not incur excessively large bills when roaming.

So how do MNOs overcome this hurdle in order to earn more revenue from data roaming?

Until recently MNOs simply were unable to harness the requisite subscriber level information that was necessary to analyze roaming patterns and provide tariff transparency. Additionally, billing system constraints have restricted roaming tariff flexibility and policy level controls did not exist.

The need of the hour is a solution that helps the MNOs reach out to their customers with customised roaming data packages in such a way that high usage subscribers, particularly  enterprise customers,  might get unlimited usage packages, while other subscribers would receive data packages with banded limits of usage. Such a solution will be lucrative for the MNOs since it encourages individual subscribers to use more on-net data services while roaming. This also satisfies the additional requirement from regulators, in those countries where regulatory controls over data usage have been implemented.

About MACH

MACH connects and monetizes the telecom world with cloud-based, managed communications services that monetize mobile data, simplify interoperability between networks, optimize wholesale processes and protect revenues. Combining its flair for successful innovation with its long heritage in data and financial clearing, settlement and hub based connectivity models, it provides its 650 operator customers with the real-time, value added services necessary to succeed in 3G and new 4G mobile ecosystems.
This entry was posted in Bill shock, Retail roaming, Roaming and tagged , , . Bookmark the permalink.

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