World Cup fever has gripped the globe and as excitement builds for the Holland vs Spain final this weekend, communication service providers should also have something to cheer.
Those lucky fans tat have been able to make the once in a lifetime trip to South Africa have wanted to share their experiences, celebrations, or commiserations with friends and family in their hometowns. MACH reports that mobile roaming traffic related to South Africa has significantly increased by nearly 300% during June 2010, compared with the same period last year.
Running an effective roaming business requires diligence and close evaluation of business performance such as daily voice, SMS and data traffic. However, the task of measurement, which typically requires pulling records from various data sources, is cumbersome for many mobile operators
MACH has also seen an almost doubling of voice roaming traffic and an approximate 150% increase in SMS (sent) roaming traffic for the first three weeks in June, while GPRS data roaming activity increased almost threefold.
Business intelligence of this kind allows communication service providers to detect potential billing or mediation issues that would otherwise prevent roaming CDR generation. It helps them to react in a timely manner to market changes, to limit revenue leakage, to focus on business decisions and roaming strategy and ultimately to reduce churn through improved quality of service.
Whilst the World Cup has undoubtedly played a part in this significant increase in roaming traffic, we cannot forget that there is a world outside the World Cup, and the statistic is also influenced by other factors such as the global trend in international travel and the growing subscriber base around the world.