Roaming was the focus of the third and final day at MACH Insights 2010, where MACH’s own Diederik Hoekema, senior roaming business specialist, kicked off the proceedings with a detailed analysis of the key roaming trends.
Amid analysis of the ‘ash cloud affect’ and EU anti bill-shock regulation, it was the topic of anti-Steering of Roaming (SoR) that attracted questions from delegates. This is a major problem for communications service providers and requires diligence by everyone in the industry to solve.
SoR enables home network operator’s to direct subscribers to roam on preferred roaming partner’s network when using their mobile phones abroad.
Rather than look to the GSMA for solutions, all operators need to work together to effectively blacklist rogue players. It’s a very small industry that we operate in and simple information sharing can reduce this problem, where other solutions have failed.
Faisal Al Dwaikat, Director Roaming & International Services, VIVA Kuwait, took the discussion one step further, talking about strategies to cut roaming costs and increase margins. His presentation titled “Developing Strategies to radically Reduce Your Roaming Cost Base & Drive Profits” gave a quick recap of the current scenario and explained the basic roaming cost elements. Faisal went on to explain ways to reduce roaming costs and covered various components such as Interconnect, SS7 Links, Data clearing, Financial clearing, SMS & MMS HUB, GRX, Outbound IOT and others.